Societies worldwide are being reshaped and redefined, by the
changes in the global media and information environment.
Most of the human activity in today’s developed and
developing economies are touched by the new media. All the
deliberations be it governance, education, culture, health,
commerce, information, transportation or any industry
increasingly managed through this media. New media are the
product of the digital transformation of communication,
information, entertainment media, including television, the
press, cinema, telephones, photography and so on where they
rarely exist as a straight forward remediation or
digitization of earlier media. So, the metamorphosis of this
media which has begun long ago is concerned today with the
differences and newness of new media, as convergences or as
hybrids, as software and hardware, as networked and digital.
Digital media tends to be networked (produced, distributed and consumed through two way networked infrastructures) which follow a more decentralized network architecture with many producers and consumers in a constant dialogue as opposed to pyramidal model of broadcast media. Whether it is the multitude of web pages, blogs, forums online or the hundreds of channels available on digital television the choice today is immensely expanded than the previous broadcast era. This diversity of choice has become a fundamental characteristic of new media that follows on networking, convergence and the blurring of producers and consumers.